Car dealer, Japanese imports
Salah Auto Hub: website and back office for a Japanese car importer
A custom website and staff back office for a Harrow dealer of Japanese imports: searchable stock, import cost tools, online reservations and invoicing.
The brief
Salah Auto Hub buys cars at auction in Japan, has them checked and registered, and sells them from Harrow. A brochure site was not enough. Buyers needed to search the stock, see the checks behind each car and reserve one online, and the team needed one place to manage cars, enquiries, reservations and invoices.
What was built
I built a custom web application with a public website and a staff dashboard that share one database. A car added in the dashboard appears on the site with its photos, price and checks. A reservation paid online appears in the dashboard with the customer and the car attached, so nothing is copied between systems.
For buyers
- Stock search by budget, body type, make and model, with a side-by-side comparison.
- An import cost estimator and a finance calculator.
- Listings that show the auction sheet, HPI check and DVLA registration behind each car.
- Online reservation deposits and test-drive bookings, paid through Stripe.
- Car sourcing requests for cars not in stock, and part-exchange valuations.
- Customer accounts with saved cars, reservations and invoices.
- Buying guides and local pages for people searching in Harrow and London.
For the team
- Inventory management with photo uploads.
- Enquiries, leads, test drives and reservations in one dashboard.
- Invoices, payments and reports.
- Staff accounts with permissions, and an audit log of changes.
- Page titles and descriptions the owner can edit without a developer.
Built with
What changed
Salah Auto Hub now sells online from its own website: buyers can search stock, see what an import costs and reserve a car with a deposit, and the team runs stock, enquiries, reservations and invoices from one dashboard. Google Search Console and a Google Business Profile are set up so the site can be found for local searches.
Measured so far
- PageSpeed mobile performance score (homepage)
- 100
- Google PageSpeed Insights, 9 November 2026
- PageSpeed mobile accessibility score (homepage)
- 100
- Google PageSpeed Insights, 9 November 2026
- PageSpeed mobile SEO score (homepage)
- 100
- Google PageSpeed Insights, 9 November 2026